Epiphenom: Bad Fonts Decrease Belief In God

04 May

Of course, it’s only temporary:

Surprisingly, according to a new study by Will Gervais and Ara Norenzayan at the University of British Columbia in Columbia,simply changing the font used to write the questions (to make them more difficult to read) can actually make you more likely to answer ‘No’. […] In fact this effect, known as cognitive disfluency, has been shown in other studies to trigger analytic thinking strategies.

This, to me, now makes intuitive sense 😉

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Posted by on May 4, 2012 in cognitive science


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